RamaScoops: Ramadan 2015 Battle of the Telecoms
Ramadan has always been a battlefield of the biggest advertisers in the country and this year isn’t any different. By default in the industry (because of their budgets), telecom brands are key players....
View ArticleRamaScoops: The Snacking Edition
With the amount of ads to discuss this year, I’ve decided to group them into logical categories. This edition of RamaScoops is all about F&B. Nescafe Nescafe strikes with an ad away from...
View ArticleRamaScoops 2015: Big Blue Strikes Again… Is This Last Year’s Ad?
I was honored to be invited amongst a handful of Egypt’s social media stars by Pepsi for their ad reveal on Wednesday night at the Baron Palace in Heliopolis, which featured a great atmosphere and a...
View ArticleRamaScoops 2015: Amr Diab Overdose
There isn’t really much of a genre for this ad analysis, the star is the genre – well, the superstar, actually: Amr Diab. Amr Diab has always been quite shy of the media – never on talk shows, rarely...
View ArticleRamaScoops 2015: CocaCola Changes The Ramadan Advertising Game
After two weeks of anticipation, Coke finally released their ads for Ramadan 2015. For nearly three weeks now, people have been literally knocking on Coke’s door, asking them for the commercial,...
View ArticleRamaScoops 2015: The Concrete Jungle
Since the real estate craze started in Egypt in 2008, this sector has boomed on the advertising scene as well. It is becoming as hot of a rivalry as the Telecom or CSD categories. While each of them...
View ArticleRamaScoops 2015: Honorable Mentions
With just a couple of days left in Ramadan, we couldn’t have wrapped our ad critique without mentioning some of the great work that has been aired in the month. Chevrolet Optra While there is...
View ArticleRamaScoops 2015: And the Winner of the Ramadan Advertising Game Is…
After a month-long ad and drama marathon, we have finally reached the finish line. Even though the race wasn’t as heated as we’re used to, with creative output more pale than previous years, there was...
View ArticleThe Top 10 Ads of 2015
Hello good people, One last article as we bid 2015 farewell (w neksar waraha kaza 2olla, mesh wa7da bas). Despite a rather futile Ramadan season, there has been some good work that stood out this year....
View ArticleRamaScoops 2016: Clash of the Telecoms
As we enter a new season of mosalsalat and ads, and before we highlight the biggest winners (and losers) on the ad space this year, there have been some ground-shaking changes to the industry just...
View ArticleRamaScoops 2016: Mega Ice-Cream Caramel Triumphs over Juhayna and Labanita
As we progress onto day two of Ramadan, more ads are launching and becoming more abundant on the scene. Below, we will review some of the juice and dairy products that have launched yesterday....
View ArticleRamaScoops 2016: Universal, President Cheese and SAIB Bank Take Us Back to...
Egypt has always been a hub for the Middle East when it comes to advertising, especially TV advertising. We have pioneered the industry and shaped it year after year. Over time, the industry has...
View ArticleRamaScoops 2016: Juhayna, Birell, Cottonil and Dice Ads Taken down, Here’s Why
In a swift and unprecedented move, and after backlash from the public, the Consumer Protection Agency (CPA) (جهاز حماية المستهلك) has issued an official statement ordering four ads to be ceased...
View ArticleRamaScoops 2016: Pepsi Beats Coca-Cola in the CSR Ads Battle
This year, instead of waiting ’till mid Ramadan to release their respective production, the ad race started alright, but on a CSR angle. Every company has a responsibility to give back to the society...
View ArticleRamaScoops 2016: Magdi Yacoub and Ahl Masr Ads Will Make Your Heart Smile
For as far as I remember, Ramadan has always been a month of doing-good, charity and giving back to society. But for some reason, it seemed to have taken a very dark turn; the ads of charity causes...
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